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Brand details
MISSHA was established in 2000. It was the first South Korean beauty brand to sell low-priced cosmetic products. In the first few years, all Missha products were priced at 3,300won (US$3). It began without any shop, just online store called “beauty net”. As the main slogan ‘Quality base Missha’ states, the basic marketing strategy of MISSHA is to provide better quality products at a low price to the mass market.
Cosmetics and skin care are no longer a luxury, in fact, they have become everyday must have items that have even stepped over the boundaries of gender. Missha is surrounded with steeply priced competitor’s cosmetics; it is our mission and goal to normalize such extravagant pricing. We firmly believe that we can only accomplish this through constant support and interest from our Missha loyalists that have been steady and strong with us ever since the first day of opening.
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$ 1.58 (2%)
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The validity period is 2 years from the date of purchase.
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