Founded in 1989, SKAGEN was inspired by the Danish coastal town from which we borrow not just a name, but a warm spirit and a minimalist mindset. We create watches, wearables, and jewelry and leather goods, always driven by our guiding principle: Good design for better living. The key, as we see it, is simplicity?capturing only what’s truly essential in an uncomplicated, great-looking way. Simplify your look We are intensely passionate about design. Chalk it up to our Scandinavian roots, which also shape our aesthetic: clean, uncluttered and streamlined. Our less-is-more approach means we’re more likely to edit than we are to embellish. But we don’t see it as taking away?more like addition by subtraction. Our understated products look right any time of day, anywhere in the world, now or 10 years from now. Simplicity isn’t just beautiful. It’s versatile. Simplify your life Good design is about more than looks?it’s also about how well something complements your life. But to us, form and function aren’t mutually exclusive. We believe they’re inherently linked. A cleaner watch dial is one you can read at a glance. Slimmer cases mean less bulk to weigh you down or catch on your sleeve. Fewer pockets on a bag mean less time spent searching for your keys. In everything we create, our goal is the same: to make life simpler?better?through purposeful design.